Even Revel’s Facebook page bears their slogan that is new Wanted
It’s the first good news since Atlantic City’s casino that is newest launched: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements every where within Revel Casino-Hotel.
New Campaign Working
Featuring its seemingly obvious ‘Gamblers Wanted’ campaign including a massive sign plastered right on the front side of this casino Revel has apparently caused it to be clear that their former no-smoking, chi-chi attitude is away aided by the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ strategy is working for them.
Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.
‘we think the July results clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos is going to be wanting more gamblers; the figures for every one of the beleaguered gambling city’s casinos continued to freefall, with a nearly 4 percent drop when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only real other gambling enterprises that showed gains besides Revel had been Borgata, up 19 percent, and Resorts Casino Hotel, by having a 6 percent jump when compared wit Read more